Knowing how to analyse and develop customer capital is one of the biggest strategic challenges for companies or organizations wishing to optimize their competitive advantage in a fast-changing environment.
Customer capital is often measured against three criteria: knowledge of corporate customers or individual consumers, brand attachment and customer loyalty. These fundamental criteria are nonetheless inadequate in a company management context where other strategic levers are also used to develop customer capital.
Cymbi.O has a great deal of expertise in creating value through external resources (customers/suppliers/partners). It draws on this expertise to help companies develop their customer capital by means of 5 strategic levers:
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