Customer knowledge
and loyalty
  Services enhancement
  Partnership establishment
  Customer team development
Value chain optimization
 
 
To achieve customer satisfaction, there must be no weak links in the value chain.


To increase customer capital and confidence, the company must deliver exactly the service promised. Each part of the value chain, including the company itself and its external partners, is responsible for making sure that this happens. Suppliers, logisticians, financial partners, distributors and service centres alike must focus on the final goal: customer satisfaction and commitment fulfillment.

Cymbi.O, which is part of the Buy.O Group, helps executive management and purchasing, marketing and sales managers to optimize their company’s value chain by focusing all internal and external players on the stakes and the customer commitments made.


Our actions:


Analyse the value chain of services delivered to customers
Make sure that this value chain is commensurate with the stakes involved in developing customer capital
Analyse the suppliers and distributors involved and review collaboration procedures to optimize the value chain
Identify additional, compatible suppliers or distributors if necessary
Set up a system for managing the chain of players (indicators, governance rules, leadership, planning, etc.)
 



Find out more about Buy.O Procurement’s expertise in purchasing and supplier relations.